McDonald’s history in Greece started in November 1991, with the first restaurant located at the heart of Athens, at Syntagma. In 1995 the first Drive Thru opened its doors at Alimos, and was considered an innovation for the food retail sector. The expansion to islands started in 1999 with a McDonald’s restaurant opening in Rhodes and then continued with seasonal restaurants at other touristic destinations.
In 2011 the brand embarked on a new course, when the Maltese-owned company Premier Capital acquired the Developmental License for McDonald’s in Greece. Premier Capital Hellas is part of Premier Capital plc, the Developmental Licensee for McDonald’s in Estonia, Greece, Latvia, Lithuania, Malta, and Romania.
Read our business story at www.premiercapital.com.mt
McDonald’s brand promise “making delicious feel-good moments easy for everyone” is brought to life at our restaurants and is embodied in the overall experience we deliver to our guests every day.
Our mission is to offer delicious food and value with innovative services that deliver the unique McDonald’s experience, with self-ordering kiosks, table service, modernised menu boards, McDelivery, McDrive, and the McDonald’s mobile app offering tasty offers.
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