TERMS AND CONDITIONS ON THE PARTICIPATION TO THE PROMOTION

“Show Your Passion for the FIFA World Cup 2026™”

The company “PREMIER CAPITAL HELLAS S.A.” with its registered office at 9 Kleisouras Street, Metamorfosi, GEMI No. 001246501000 (hereinafter the “Organizer”), with the support of the company “MMS COMMUNICATIONS HELLAS SINGLE MEMBER ADVERTISING SA” with its registered office in Chalandri, Attica, at 1-3 Tzavella Street, P.C. 15231, GEMI No. 002317801000, tel. 2106281000 (hereinafter the “Partner Company”), is organizing a promotion titled “Show us your Passion for the FIFA World Cup 2026™” (hereinafter the “Promotion”), which will take place electronically via the website www.instagram.com or the relevant application (hereinafter the “Website”) according to the following terms of participation (hereinafter the “Terms”).

Please read these Terms carefully, as participation in the Promotion presupposes and implies the unconditional acceptance of them by the participants. Furthermore, you are entitled, at your own expense, to receive an exact copy of these Terms from the Organizer.

1. Acceptance of Terms

Participation in the Promotion and the awarding of Prizes within its framework presupposes and implies the unconditional acceptance and observance of the entirety of these Terms, even if they are modified in the future as specified below. These Terms have been posted at the web address https://mcdonalds.gr/en/fifa/terms/  (hereinafter the “Organizer’s Website”) on 23/03/2026, where they are maintained as posted and constantly updated throughout the Duration of the Promotion (as defined in Term 3 below).

2. Participation Requirements

2.1. The right to participate in the Promotion is granted to natural persons who have reached the age of 18, have full legal capacity, and reside permanently and legally in Greece (hereinafter the “Participants”).

2.2. Employees of the Organizer or the Partner Company, their relatives of the first (A) and second (B) degree in a direct or collateral line, the spouses of said employees, and persons who have entered into an active civil partnership with said employees are excluded from participation and do not have the right to participate.

2.3. Any participation by the aforementioned persons in the Promotion in violation of these Terms shall be considered automatically void and as if it never occurred.

2.4. A necessary condition for participation in the Promotion is to be an existing member or to register on Instagram by filling in the requested registration details in the relevant registration form; their account must be active, in compliance with all Instagram terms, and its operation must not have been suspended or terminated for any reason. Participation presupposes and implies acceptance of Instagram’s registration terms, privacy policy, and security policy, for which the Organizer and/or the Partner Companies bear no responsibility. It is explicitly clarified that the Organizer and/or the Partner Companies have no relationship with the legal entity that manages Instagram; the Promotion is not sponsored by Instagram, nor is it supported or conducted by it, nor is it connected with it.

3. Duration of the Promotion

3.1. The Promotion will be conducted via the Website from 23/03/2025, beginning at the moment of publication of content related to this Promotion (“Start of the Promotion”), until 02/04/2026 at 12:00 (EET) (“End of the Promotion”).

3.2. It is explicitly clarified that after the End of the Promotion, no participation will be accepted; otherwise, it will be considered as never declared/performed and will have no effect, nor will the Organizer be bound by it. In this case, Participants with late entries explicitly, unconditionally, and irrevocably accept that they do not acquire any right or claim against the Organizer or the Partner Companies for any reason, otherwise they explicitly waive any such relevant claim.

3.3. The Organizer has the right to modify, revoke, extend, or shorten the duration of the Promotion at its absolute discretion and judgment, as well as to modify or change its Terms and the dates of participation, the draw, and/or to cancel/annul the Promotion in its entirety. For these changes, the public/participants will be informed via a relevant announcement on the Organizer’s Website, and these changes will be valid from the date and time of the posting of the relevant announcement on the Organizer’s Website.

3.4. Any changes, modifications to the Terms, and relevant announcements about the Promotion will be posted on the Organizer’s Website, will be valid from the date and time of posting, and will override any prior terms or provisions of the Terms or postings. Participants are invited to visit the Organizer’s Website from time to time to stay informed of any modifications to the Terms.

4. Method of Participation in the Promotion

4.1. To be considered a Participant in the Promotion, one must:

1. Have a public account on Instagram.
2. Follow the account @mcdonaldsgreece on Instagram.
3. Post a story on their personal Instagram account showing how they celebrate or express their passion for the FIFA World Cup 2026™, tagging @mcdonaldsgreece and using the designated event hashtag #passionforfootball #mcdonaldsgreece. Participants incur no charge for completing the above steps. Upon completion of the above actions, the Participant’s entry is registered. The Organizer reserves the right and capability to repost the story on the @mcdonaldsgreece Instagram account for a participation to be considered valid. By participating, the Participant accepts this term.
   • Each Participant is entitled to one (1) entry during the Promotion and consequently in the draw. In case of multiple entries by the same Participant, only the first one will be considered valid at the Organizer’s discretion. However, if, in the Organizer’s unchecked judgment, there are indications of manipulation and/or distortion of the participation process or any other reprehensible practice, the Organizer shall have the right to cancel the specific entry/entries and not designate that Participant as a winner. In this case, the specific Participant definitively loses their right to the relevant Prize, which is placed at the disposal of the Organizer.
   • Each Participant bears exclusive responsibility for the complete and correct completion and submission of their details and for the completion of the required participation steps. Incorrect or incomplete completion of the steps grants the Organizer the right throughout the Promotion and after its end to exclude them. The records maintained by the Organizer with Participant data shall constitute full proof regarding the receipt of any participation and regarding the validity of that participation.
   • Purchase of any product is not required for participation in the Promotion. Every Participant can withdraw their participation from the Promotion at any time.

5. Valid Participation and Exclusion of Participants

5.1. Only valid entries according to these Terms have the right to participate in the draw for the Prizes. An entry is considered valid if it: (a) meets the requirements of all stages of the Promotion as described in these Terms, (b) is not, in the absolute discretion and judgment of the Organizer, the product of illegal technical influence by the Participant on the Organizer’s systems or general fraud or unfair interference by the Participant or a third party, (c) has been submitted and registered in the Organizer’s systems from the Start Date and Time until the End Date and Time of the Promotion, and (d) does not in any way violate the law, public morals, or third-party rights (including FIFA’s). The Organizer reserves the right to reject invalid entries that violate these Terms and to retroactively cancel entries that do not comply with these Terms.

5.2. In case of manipulation or technical violation of the participation process or any other reprehensible or unfair practice, violation of these Terms, applicable legislation, or any third-party right (including FIFA’s), the Organizer shall have the right, in its unchecked judgment, to cancel the specific entry, even retroactively, and not designate the specific Participant as a winner. In this case, said Participant definitively loses their right to the relevant Prize, which is placed at the disposal of the Organizer, while the Organizer has the capability, in case of retroactive cancellation, to request from the Participant the return of any Prize already delivered.

5.3. During the Promotion, any posts or comments that are defamatory, obscene, violate copyrights or other third-party rights (including FIFA’s), or contain any illegal content will, at the Organizer’s absolute discretion, be deleted immediately from the Website, and the Participant who posted such comments will be excluded from the Promotion.

6. Prizes

6.1. A total of one (1) grand winner will be selected, who will win the following: 

A trip to New York for 2 people to take place from July 17, 2026 to July 20, 2026, which includes:

• 3 nights in a double room of a four-star (4*) hotel for two people.
• 2 Category 2 tickets for the Final Match of the FIFA World Cup 2026™.
• 2 Air tickets to and from New York.
• Meals, snacks, and refreshments for two people.
• Transportation costs upon arrival & departure, as well as all transfers during their stay in New York for two people.
• McDonald’s Celebration event.
• Cultural activity in New York for two people.
• McDonald’s support team for all events.
• Visa issuance costs for two people.

6.2. Beyond the above prize, 100 (one hundred) additional winners will be drawn, each of whom will win three individual McDonald’s meals (McMenu™): one (1) for themselves and two (2) for persons of their choice, which must be consumed on the same day by all three. The coupons will be valid from 01/05 until 30/06. Each McDonald’s meal includes one of the following products: 

Deluxe burger, Big Mac™, Quarter Pounder™, Crispy McBacon™ Beef, Double Cheeseburger™, McChicken™, Crispy McBacon™ Chicken, Double Chicken Cheese burger, Chicken McNuggets™ (9 pcs.), Filet-O-Fish®, combined with fries or side salad and a soft drink (Coca-Cola®, Coca-Cola Zero Sugar®, Sprite®, Fanta®, FUZETEA®) of the customer’s choice. The prize cannot be used via self-service kiosks (Kiosks) or via the McDelivery™ service (where provided). These Prizes, together with the prize under 6.1 above, shall be jointly referred to as the “Prizes.”

6.3. The Prizes are strictly personal, non-transferable, non-exchangeable, and it is not possible to request their replacement with other prizes or their redemption for cash at any price.

7. Method of Selecting Winners

7.1. Every valid entry in the Promotion is immediately registered in a list, acquiring a unique serial number with which it will participate in the draw. Everyone who has participated in the Promotion as described above with valid entries recorded during the Duration of the Promotion participates in the draw. Participants who include any McDonald’s product or McDonald’s restaurant in their video automatically increase their chances of winning one (1) of the Promotion Prizes; specifically, their entry is doubled.

7.2. The selection of winners will take place by electronic draw at the offices of the Partner Company in the presence of the notary Sperantza-Petrina Konstante on the 3^rd of April 2026 at 10:30 a.m. using an electronic system owned by the aforementioned company, which excludes the possibility of human intervention and ensures the integrity of the process.

7.3. One (1) lucky winner will be drawn for the prize under 6.1 above, as well as two (2) runners-up in case communication with the winner is not possible, or the validity of their participation is not verified, or their participation is cancelled due to violation of these Terms, or they declare inability or refuse to receive their Prize, or do not wish to accept the Prize, or if at any point it is judged that their participation is void or voidable. Additionally, one hundred (100) lucky winners will be drawn for the prizes under 6.2 above; for these Prizes, there will be no runner-up, meaning that if communication is not possible or the entry is cancelled for any reason, the prize will not be awarded to a third party.

7.4. The results of the Promotion draw will be announced on the Website and/or the Organizer’s Website https://mcdonalds.gr/fifa/  with the name corresponding to the Participant’s profile on 03/04/2026. Each winner’s name will remain posted publicly on the Website and/or the Organizer’s Website for a period of twenty (20) days.

8. Notification of Winners and Receipt of Prizes

8.1. The lucky winners of the Prizes will be notified by the posting of a comment under the Promotion post and via Instagram direct message (DM) on 03.04.2026 by 21:00. After notification, winners must send via personal message (DM) on the Website the following details: first name, last name, contact phone number, and postal address (street, number, city, region, P.C.). Furthermore, regarding the prize under 6.1, the winner will be notified by phone and given instructions for receiving their prize from the Partner Company.

8.2. If communication with the lucky winner is not possible or the validity of their participation is not verified within two (2) days from the date of announcement, the participation is cancelled, and the winner loses their prize; the first runner-up according to the draw order takes their place, who will similarly receive a personal message (DM) notification. If communication with the runner-up is not possible or validity is not verified within two (2) days of the message, their participation is cancelled, and the same process will be followed for the next runner-up. Once the process is completed and all runners-up are exhausted, the Organizer is released from any responsibility for the delivery of the Prize and maintains the right to cancel an undelivered Prize or dispose of it through any process or freely at its absolute discretion. The above process applies only to the winner of the prize under 6.1. Regarding the prize under 6.2, if communication is not possible or validity is not verified within four (4) days from the date of announcement, the participation is cancelled and the prize will not be awarded.

8.3. To avoid any dispute, no Participant is considered or legitimized as a definitive winner according to these terms until the delivery of the Prize to them has been completed as defined herein. Any publication of a name of a person appearing as a winner on the Promotion Website and/or the Organizer’s Website does not make the result final, nor does it establish any claim by that person.

8.4. For the receipt of the Prize, the Organizer and the Partner Company (on behalf of the Organizer) are entitled to verify by any appropriate means the identity and age of the persons before delivering their Prize. Indicatively, they are entitled to request the presentation of a police ID or other public document at their discretion, from which identity is proven. The Organizer and the Partner Companies will not keep copies thereof.

8.5. If the winner of the prize under 6.1 so desires, they may travel alone and not utilize the option to select a companion, provided they inform the Organizer in a timely manner.

9. Liability

9.1. The liability of the Organizer and the Partner Company is limited to the delivery of the Prizes exclusively through the aforementioned process. Furthermore, FIFA, the Organizer and the Partner Company do not bear nor will they assume any other obligation towards the Participants or any third party for any reason.

9.2. FIFA, the Organizer and the Partner Company bear no liability, criminal or civil, towards any participant, winner, or third party for any damage and/or injury related directly or indirectly to this Promotion, the Prizes, and their use, or for any other cause. Furthermore, FIFA, the Organizer and the Partner Company bear no responsibility for the content of participants’ posts under the Promotion post, for which the Participants themselves are exclusively responsible.

9.3. The Organizer and the Partner Company bear no responsibility for any typographical errors. Also, FIFA, the Organizer and the Partner Company bear no responsibility when, for reasons attributed to an incident constituting force majeure (indicatively and not limited to: natural disasters, strikes, war, terrorist acts or threats of terrorist acts, accidents, fires, floods, or other natural disasters, strikes, or social unrest, etc.), they are unable to respond to their obligations arising from the Terms and are released from their relevant obligations.

9.4. In any case and to the extent that exclusion of liability is permitted by law, any liability of the Organizer and the Partner Company under these Terms is limited to acts or omissions committed by intent or gross negligence, and in no case shall liability extend to acts or omissions due to slight negligence or accidental events.

9.5. Participants in the Promotion agree that they must evaluate its content and are exclusively responsible for their actions based on their participation in the Promotion, including any decision to rely on the correctness, completeness, and/or validity of the content of these Terms.

9.6. The Organizer may, at its discretion, cancel entries if they do not meet the terms of the Promotion in its absolute and unchecked judgment, or for general technical reasons, at any time and for any reason, including but not limited to cases of fraud, or invalid or untimely participation.

9.7. Participants must act legally and within the framework of fair practice and transactional morals and within the framework of these Terms and existing legislation. Any action or behavior of a Participant considered by the Organizer to be illegal, abusive, or in breach of contract (without the Organizer bearing the burden of proof) gives it the right to exclude them completely from the Promotion, and even to cancel the awarding of Prizes. The Organizer decides on the result of the Promotion and the final winners following the procedure and the Terms hereof.

9.8. The Organizer and the Partner Company bear no responsibility for the details filled in by each Participant, who (Participants) are prohibited from posting or making public in any way via the Website any content that infringes in any way on the rights of a third party (including FIFA’s).

9.9. FIFA, the Organizer and the Partner Company bear no responsibility for the non-registration and/or receipt of the Prizes by the winners within the set deadlines.

9.10. FIFA, the Organizer and the Partner Company bear no liability, criminal, civil, or otherwise, towards any winner or third party for any accident that may occur and/or damage and/or for any physical or other injury that may be caused to them directly or indirectly related to the Prizes, the use of the Prizes, or in any other way arising from this Promotion. The Organizer is exclusively responsible for the financial coverage of the cost of the Prizes.

9.11. After the end of the Promotion and the delivery of the Prizes as mentioned above, every obligation of the Organizer and the Partner Company ceases to exist. The Organizer and the Partner Company will not have nor assume any obligation towards the Participants.

9.12. The winner of the prize under 6.1 and their potential companion must be holders of a valid passport and be able to travel abroad. The companion of the winner must also have reached the age of 18 and have full legal capacity to participate in the trip and the activities of the prize. The visa application cost is covered by the Organizer. However, the winner and their potential companion are responsible for the timely and valid application and acquisition of the visa before the trip.

10. Trademarks – Intellectual Property

10.1. Participants do not have, nor do they acquire, any right whatsoever over the trademarks, names, signs, emblems, and other distinctive marks of FIFA, the Organizer and/or the Partner Company.

10.2. Any modification, publication, transmission, transfer, reproduction, distribution, presentation, connection, download, or otherwise exploitation, in whole or in part, of the content of the Promotion in any way or by any means for commercial or other purposes is prohibited without the prior written permission of the Organizer.

11. Technical Means

11.1. The Organizer and the Partner Company will not have nor assume any other obligation towards the Participants. Participation in this Promotion presupposes access by interested parties to the internet with their own technical means and at their own expense. The Organizer and the Partner Company do not assume any obligation regarding the securing or assisting of access to internet spaces or the provision of facilities to any interested party.

11.2. Access to the Website and/or the Organizer’s Website is permitted only under the operating terms of the relevant server and the technical and other requirements and specifications of the Promotion. Furthermore, the Organizer and the Partner Company are not responsible for any charge to the participant-users from the above causes.

11.3. The Organizer and the Partner Company are not responsible for technical difficulties that may arise due to network issues of the participant’s device or the Internet (such as indicatively but not limited to – reasons of force majeure, technical problems, lack of network coverage, network overload, disconnection from the network, non-sending or acceptance of emails due to lack of available space, incorrect method of participation).

11.4. Furthermore, the Organizer and the Partner Company are not responsible for any damage that occurs to the Website and/or the Organizer’s Website resulting in the temporary or permanent interruption of the Promotion or the cancellation of some entries due to nonregistration.

11.5. The Organizer and the Partner Company do not guarantee that the Website and/or the Organizer’s Website or the servers through which these are made available to Participants will be provided without “viruses” or other harmful components, or that the web pages, services, options, or their results are correct, complete, and available at all times. Each Participant and interested party has the exclusive responsibility to ensure, through the use of anti-virus software, the non-infection and protection of their personal computer and their files from viruses or destructive programs – applications, as well as the potential combatting of any detected virus. In any case, the Organizer and the Partner Company are not burdened with any responsibility and/or expense for the necessary maintenance, repair, or fixing of the Participant’s computer and general system for any damage suffered following their visit to the Website and/or the Organizer’s Website.

11.6. The Organizer and the Partner Company do not control the availability, content, personal data protection policy, quality, completeness of services, and accuracy of the information to which the Website and/or the Organizer’s Website refers via “links,” hyperlinks, or advertising creatives. In no case can it be considered that the Organizer and the Partner Company adopt or simply accept the content or services of the websites to which the Website and/or the Organizer’s Website refers and/or with which it is connected in any other way.

12. Personal Data

12.1. The conduct of the Promotion presupposes and makes necessary the collection of personal data of the Participants, which are collected and processed by the Organizer as the Data Controller and by the Partner Companies acting as Data Processors on behalf of the Organizer, in accordance with the General Data Protection Regulation 2016/EU/679 (hereinafter “GDPR”) and Law 4624/2019 on the protection of personal data, exclusively for the purposes of conducting the Promotion, awarding the Prizes, promoting the Promotion for promotional purposes, as well as fulfilling any obligations of the Organizer provided by current legislation (e.g., tax legislation) (Article 6 par. 1 (c) GDPR) and the satisfaction of any legitimate interests (Article 6 par. 1 (f) GDPR), always in accordance with the currently applicable legislative framework.

12.2. Specifically, the personal data processed in the framework of the Promotion are: 

1. For Participants: Public profile data in the “Instagram” application.

1. For winners: In addition to the data under A., first name, last name, contact phone number, and postal address (street, number, city, region, P.C.) for the awarding of the Prizes.
2. For the potential companion of the winner for the prize under 6.1: first name, last name.

In case Participants do not wish for their personal data to be processed, please do not participate in the Promotion.

• Participants’ personal data will be kept only for as long as necessary for the management of the Promotion, communication with the winners, and delivery of the prizes. After the completion of the relevant processes, the data will be deleted at the latest within ninety (90) days, unless a longer retention period is required by tax or other mandatory legislation.
• Participants’ personal data will not be used for other purposes nor will they be transmitted to third parties, beyond the processors acting by order and on behalf of the Organizer, who will provide the necessary services for the fulfillment of the above purposes.
• Regarding the tagging of a third person in the framework of participation in the Promotion, Participants must know that this action constitutes processing of personal data of said person, for which they must have secured any necessary consent from that person. Additionally, Participants are invited to ensure that in the story based on which they participate in the Promotion, third parties will not appear; in any such case, the Organizer is entitled either to cancel the relevant participation, or to cover the details of said third person, or finally to consider that you have received every necessary consent from said persons for their relevant appearance in said story.
• If at any point a participant wishes for their personal data not to be processed, they can withdraw their participation by contacting, without any charge, via e-mail at [email protected]. Furthermore, every interested party can exercise the rights arising from articles 12 et seq. up to 22 of the General Data Protection Regulation (EU) 2016/679 (right to information, access, correction, deletion, restriction of processing, objection, and portability) by contacting the

Organizer at [email protected]. If anyone wishes to exercise the right to file a complaint with the Data Protection Authority, they can address the following address: [email protected]. For more information regarding the collection and processing of your personal data, please refer to our Privacy Statement at the address https://mcdonalds.gr/privacy–policy/.

13. General Terms

13.1. The Organizer reserves the right to modify, revoke, extend, or reduce the duration of this Promotion at its discretion, as well as to change the Terms and the dates of participation and/or to cancel the Promotion without explicit reasoning. The Terms and any modifications thereof will be valid from their posting and publication on the Organizer’s Website. In any of the above cases, the Organizer and the Partner Company bear no responsibility towards the Participants. In case of revocation, cancellation, interruption, extension, rescheduling, etc., of the Promotion, Participants do not acquire any right against FIFA, the Organizer and the Partner Companies nor are they legitimized or entitled to request the completion or continuation of the Promotion or any compensation.

13.2. For any information regarding the Promotion or for any case of disagreement, conflict, or dispute, any Participant or third party can contact the support team of the Partner Company by sending an email to [email protected].

13.3. In case any of these Terms is deemed illegal, void, or unenforceable, the validity and force of the remaining terms are not affected. Any provision of the above terms deemed contrary to the law automatically ceases to be valid, without affecting the validity of the remaining terms in any case.

13.4. Failure by the Organizer to exercise a right once or repeatedly is not considered a waiver of that right.

13.5. These Terms of Participation are governed by Greek Law, and any potential dispute will be resolved by the competent Courts of Athens.

13.6. The FIFA World Cup 2026™ logo is a trademark owned by the Fédération Internationale de Football Association and is used under license. FIFA is not a sponsor or administrator of the Promotion in any way. FIFA shall have no responsibility or liability for any claim arising in connection with participation in the Promotion or any prize awarded.

13.7. Furthermore, the winner of the prize under 6.1 and their companion (“Ticket Holders”) agree to comply with the FIFA Ticket Terms of Use (“Terms of Use”) applicable to their prize tickets for the FIFA World Cup 2026™. The Terms of Use, as well as any other ticket terms and conditions, are available (or will become available) at FIFA.com/tickets. The tickets are intended solely for use by the Ticket Holders and may not be provided to any other person, including resale, exchange, barter, or assignment. Any such resale, exchange, barter, assignment, or other commercial or promotional use may result in disqualification, prize forfeiture, and invalidation of the license granted for the tickets.

13.8. All FIFA World Cup 2026™ venue restrictions and rules governing stadium safety, security ad conduct also apply, including those set forth in the FIFA World Cup 2026™ Stadium Code of Conduct (“Stadium Code of Conduct”), available at FIFA.com/tickets. Ticket Holders are expected to respect other guests and the event staff and must refrain from using foul or offensive language, obscene gestures, or engaging in unruly, disruptive, threatening, or violent behavior.

13.9. The Stadium Code of Conduct, the Terms of Use, and all other applicable terms and conditions available at fifa.com/tickets are deemed to be incorporated into these Terms & Conditions. FIFA and/or its affiliated companies reserve the right to cancel any ticket(s) if FIFA determines that a Ticket Holder has not complied with the Terms of Use, the Stadium Code of Conduct, or any other applicable terms and conditions.